• Steph

Fast Fashion for a Fast End

Hi all,

How’s your week been?

Today, we (Kat and Steph) have decided to write about FAST FASHION.

(Kat: that's what I look like when i'm out

---------------------------- >)

During our studies in geography we learnt about the devastating effects (environmental and social) and were quite frankly, shocked! We had no idea, the impacts of our Sunday shopping and are now trying to implement changes in our lifestyle.

(A poster we made


So, here’s the speel - there is sooo much information out there so we decided to focus on the environmental impacts however, this does not mean that we don’t acknowledge the social and economical impacts, we just didn’t have the room!

We hope this information can help you change your perspective on fashion :)

A report published in 2016 by Greenpeace titled Time Out for Fast Fashion states the following:

  • From 2000 - 2014, clothing production doubled with the number of garments exceeding 100 billion by 2014.

  • The average person buys 60 percent more items of clothing and keeps them for half as long as 15 years ago.

Your clothing doesn’t just make an impact on your popularity (Kat: which is why, like, i’m sooo popular), it makes a colossal impact on the environment. The clothing and textile industry is depleting non-renewable resources, emitting large amounts of greenhouse gases and using massive quantities of energy, chemicals and water.

Most brands use harmful materials such as polyester, nylon and acrylic. Polyester is used for it’s wrinkle free properties...

(have you ever tried to put it on your face because it doesn’t work), and of a high standard can last for a long period of time. However, most polyester clothing is a cheap alternative used by manufacturers, and is a great example of how fast fashion directly infiltrates our lives.

Destructive chemicals are used to make polyester which, when released in air and water can cause significant environmental damage. Countries such as China, Indonesia and Bangladesh (main producers of polyester) also have insufficient environmental laws resulting in the pollution. ³

Want more information? Sure thing.

Here are some randomly stated facts for this blog to sound important:

- About 21.3 million tons of polyester was used in clothing in 2016 (a 157% increase from 2000).

- Fashion is the 2nd most polluting industry in the world. What’s #1? Oil. Think about it.

- Workers in textile factories overseas can make as little as $10 per month. ⁴

But how can you help?

1. Wear the same thing twice!

Lots of people believe that if they wear the same outfit more than once people are going to judge them.

This is called the spotlight effect.

Psychology Today defines the ‘spotlight effect’ as “the tendency to think that more people notice something about you than they do.”

To be honest, no one really cares and this is all a result of our egocentrism.

2. Try upcycling!

Bring out those old sewing machines and material strips from the deepest darkest depths of your cupboards and see if you can alter your current clothing to suit the current fashion trends without buying anything!

3. Shop second hand.

There are so many vintage and secondhand shops around, discover them!

Hope these tips and tricks inspire you to aim for a more sustainable lifestyle!

  • Steph and Kat!

“Thinking Wild and Wonderful”




² https://www.psychologytoday.com/blog/the-big-questions/201111/the-spotlight-effect

³ http://ecocult.com/exactly-polyester-bad-environment/

⁴ https://www.peacefuldumpling.com/facts-about-fast-fashion

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